This shampoo is specially designed to deeply clean curly hair while providing intense moisturization and nourishment. The sulfate-free formula gently cleans the scalp, removing dirt and impurities without stripping hair of its natural oils. The result is hair that’s 10 times more moisturized, 4 times stronger, and 6 times smoother compared to using a non-conditioning shampoo.
The shampoo’s unique blend of sustainably-sourced Shea Butter, Amazonian Nut Oil, and Babassu Oil provides long-lasting hydration and helps repair damage caused by daily styling and environmental factors. The formula is free of harsh chemicals, making it suitable for all hair types, including wavy, coily, and curly.
The shampoo is part of the Born to Repair hair care routine, which includes a 60-second moisture treatment and nourishing conditioner. When used together, this system helps to fight visible damage for up to one year with just one use. The routine is designed to moisturize, repair, and smooth hair, leaving it looking healthy and vibrant.
Born to Repair is a clean, vegan, and color-safe line of hair products that celebrates the unique beauty of curly hair. The brand was founded by Lisa Price, a black woman entrepreneur who created the line to empower women to embrace their natural curls. With a commitment to sustainability and high-quality ingredients, Born to Repair is a trusted brand for those seeking effective and gentle hair care.
This shampoo comes in a liquid form with a clean and fresh scent, making it suitable for adults of all ages. Its versatility and effectiveness make it an excellent addition to any hair care routine.