This purple toning shampoo is designed to eliminate brassy tones and kick up luminosity. Formulated with PCA technology, it offers total lighting control, making it the ideal shampoo for blonde, silver, and grey hair. It’s also perfect as a blue shampoo, shampoo for grey hair, or silver shampoo.
The breakthrough formulation provides fast results, with noticeable differences from the first use. This tested and proven shampoo is better than other award-winning color shampoo formulations.
The shampoo’s unique violet toning complex extends salon color, even in the face of environmental damage, blase tones, breakage, and split ends. It defies common causes of damage and maintains radiant hair that looks healthy under any lighting.
This shampoo also effectively removes sweat, dirt, and grime, leaving hair feeling soft and manageable. With added plant-based compounds, it lifts away impurities and excess oil, resulting in silky soft hair that’s easy to style.
The product comes in a liquid form, with a lightly floral scent, making it suitable for adult users with damaged hair. Whether you have platinum hair or want to achieve that salon-color look, this shampoo is a game changer.
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